
My name is
NGUYỄN PHƯỚC TÀI (ALEX)

Personal Statement
"I never have to think outside the box, the box see me and it runs away from me" - me, 2017
I have a weird way of doing Marketing for the last 3 years, I value branding and its beauty but I also promote crazy innovative and creative thinking. Plus I love to turn my work place into an International environment because of the amount of foreign investers starting to come to Viet Nam => More potential clients/market
Its never a bad time to try new things and be open minded. In Marketing, how many time that companies try to be innovative? Ex: ĐIện Máy Xanh try their weird advertising video with blue men and women dancing. All of us say its insane but does it effective? Yes. People start to mention Điện Máy Xanh whenever they buy electronic family equipment, other company starting to do the same and other people still said that they immitate Điện Máy Xanh.
My Profile
I’m was born in 1991, with 3+ years experienced Marketer based in Ho Chi Minh City. My work is focused on producing quality work and making a significant impact in term of Marketing Content. I’m happy to apply the experience and skills I’ve obtained in my career in order to manage projects through creative problem solving and innovative thinking. I possess a strong eye for detail and can thrive independently as well as in a team environment.

Work Experience
Marketing & Content Manager, VNIB Tech ltd.
November 2016 - Now
• Company website: www.innerbus.com
• Conducting oversea Event. Including:
Tech In Asia 2018
Echelon Summit 2017
Singapore Innovfest Unbound 2017
Singapore Echelon 2017
Thailand Communic Asia 2017
Singapore Tech in Asia 2017 Singapore
• Develop product marketing strategy
• Manage company's international event in Singapore and Thailand
• Work with many marketing agencies
• Develop event strategy to attract visitor, turn into potential customers/users
• Work with international employee from Singapore, Korea
• Work with R&D department to improve product via customers' feedback
• Rebuild working process for 2 teams in Vietnam. Implement international standard working environment
• Giving tasks and manage work load of the team.
• Manage Marketing design and content team
• Spreading motivation and morale to co-leagues
Lead Account Executives, ViViDigital
July 2016 - Nov 2016
• Idea planning for advertising videos
• Networking with production team
• Networking with key opinion leaders in Vietnam
• Strategic planning for all marketing project
• Work with other Idea team members for better solution in market development.
• Work with customer and satisfied their needs
• Collaborate with other departments within the company
• Tracking timeline, make sure everything is on schedule.
• Make sure all the infomation about the video are well documented and stored
Account Executive, Masso group
Mar 2015 - July 2016
• Project involved: Hafele, Điện Quang, Pampers, Amway, L'A Dome, Vinhomes.
• Build-up KOLs network in HCMC
• Marketing Strategy brainstorming with planner team.
• Clients relationship building and maintaining
• Work well with other teams (Sales, Media, Design, Content and Planner)
• Supervised project with care and up to date report weekly.
• Information Management (Clients confidential info, project progress, contact of supppliers and more)
• Creative problem solving. Giving the best result toward client.
Marketing Executives, HDBank
Feb 2014 - Feb 2015
Overseeing and developing marketing campaigns
Conducting research and analysing data to identify and define audiences
Devising and presenting ideas and strategies
Promotional activities
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Maintaining websites and looking at data analytics
Organising events and product exhibitions
Updating databases and using a customer relationship management (CRM) system
Coordinating internal marketing and an organisation’s culture
Monitoring performance
Managing campaigns on social media.
What I’ve Learned
Education
Skills

Innovative & Creative thinking

Critical thinking

Time Management

Communication & Interpersonal

Research & self-study

Decision Making & Problem Solving

ERC Institute, Advance Degree
2012-2014
• Top students of all classes
• Top creative/innovative student
• Finish all essay and requirement on time
• Join all activity within the Institute

University of Greenwich, BA
2014-2015
• Top students of all classes
• Top creative/innovative student
• Finish all essay and requirement on time
• Join all activity within the University
My Contact
I love what I do and I’d love to share it with you. Send me a message and I’ll get back to you ASAP.
0979.357.012


"Believe you can and you're halfway there"




